Where's the Business Support?

You have started your business, your excited, your working hard, burning the midnight oil and things are starting to move in the right direction. You post on your socials and watch the comments and reactions and that’s when you notice something. Some of your friends and family haven’t reacted or commented – business support is non-existent.

Then you look a bit further and you realise – they perhaps don’t even follow your business page.

Or maybe, with some of your friends, your business is met with negativity. They downplay it as a ‘hobby’, don’t think you will ‘get ahead’ with it or perhaps they don’t even ask about it. When you do mention your business, their response isn’t what you would expect. I HEAR you…along with a majority of other small business owners. In my business groups this is a big thorn that business owners have. One of the main situations that takes the shine off their business excitement and one of the things that effects their mental health and feeds their inner critics.

I myself, have been there. I have had the friends and family who don’t interact with posts, friends who have begrudged the time invested in my business and reacted negatively to my business endeavours. The hours involved with running a business is huge at times…let alone if you are operating around children, school runs, after school activities, study and I am sure the list could keep going! 

business support

How can you avoid the hurt?

Over the years I have learnt a few key things, that help me and stop my inner critic taking over.  There is nothing earth-shattering following but sometimes it’s hard to remove the emotion of the situation.

Previously, I have had a friend upset when I told them that they would need to give me notice to catchup, that I couldn’t just catch up at a moments notice. They felt upset that I asked such a thing. Yes, I worked from home, I work for myself and I do have a certain level of flexibility.

However, I still have clients. I still have deadlines. I still have expectations and I still am WORKING, to bring in money to better my family. In this situation simply remind yourself, you still have the same working expectations as if you worked in conventional employment.
IN FACT the expectations are higher because your business relies on YOU and YOU alone…not a collection of employees. Not to mention, if you were in conventional employment, you couldn’t just catch up. You could meet up for lunch perhaps, but not just any given time of day.

You can't control what others do, but you can control your reaction.

When you excitedly discuss your business and you are met with a negative response (or perhaps a neutral response) that leaves you deflated. This can be tough. You expect that your friends and family will want to join in on your excitement and share the ride with you. I am lucky with my family, because they have been some of my main cheerleaders (together with my husband), but there have been people along the way who haven’t always responded positively. In fact, I am sure some think it’s just a front and I do nothing but lunch all day!

That couldn’t be further from the truth…and in all seriousness I would be so bored lunching everyday! Simply stop sharing business news with those people and when asked respond simply – such as ‘It’s good. Busy’ and move the conversation along onto something else. Short and sharp. It answers their question, doesn’t give details for negative commentary and stops the conversation getting to a point where you are left feeling deflated.

Perhaps their not the target market?

Over the years I have learnt a few key things, that help me and stop my inner critic taking over.  There is nothing earth-shattering following but sometimes it’s hard to remove the emotion of the situation.

Previously, I have had a friend upset when I told them that they would need to give me notice to catchup, that I couldn’t just catch up at a moments notice. They felt upset that I asked such a thing. Yes, I worked from home, I work for myself and I do have a certain level of flexibility.

However, I still have clients. I still have deadlines. I still have expectations and I still am WORKING, to bring in money to better my family. In this situation simply remind yourself, you still have the same working expectations as if you worked in conventional employment.
IN FACT the expectations are higher because your business relies on YOU and YOU alone…not a collection of employees. Not to mention, if you were in conventional employment, you couldn’t just catch up. You could meet up for lunch perhaps, but not just any given time of day.

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